What is the You Give We Give scheme?

We launched our You Give We Give (YGWG) scheme in 2014 to help tackle food poverty in the UK and maintain our near-zero food waste levels. YGWG allows our customers to add a donation for food bank partners and food poverty-related social enterprises as part of their grocery shop.

We convert the donations to groceries, direct donations, or a combination of both, match it (up to £25,000 per week), then give the total amount to our partners. So, for every pound our customers give, our partners get two pounds’ worth of groceries and/or money.

And that's how small donations can have a huge effect.

 
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