We launched our You Give We Give (YGWG) scheme in 2014 to help tackle food poverty in the UK and maintain our near-zero food waste levels. YGWG allows our customers to add a donation for food bank partners and food poverty-related social enterprises as part of their grocery shop.
We convert the donations to groceries, direct donations, or a combination of both, match it (up to £25,000 per week), then give the total amount to our partners. So, for every pound our customers give, our partners get two pounds’ worth of groceries and/or money.
And that's how small donations can have a huge effect.