We launched our You Give We Give (YGWG) scheme in 2014 to help tackle food poverty in the UK and maintain our near-zero food waste levels. YGWG allows our customers to add a donation for food bank partners and food poverty-related social enterprises as part of their grocery shop.
We convert your donations to groceries, we match your donation and then deliver your kindness to our charity partners. So, for every pound you give, our partners get two pounds worth of groceries.
And that's how small donations can have a huge effect!