What does the red pound icon mean?

We’re making it easier for you to find low prices and enjoy them week in, week out, without having to wait for vouchers. Our red £ icon will let you know which products we’re delivering value on. There are hundreds of them to find across the website, including fresh food, cleaning products, frozen and much more. 

These low prices will replace our Low Price Promise in the coming weeks. So next time you shop, you can relax (and feel a little smug) knowing you’ll always get great value.

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