How does Ocado set the prices?

We're always monitoring our prices against other supermarkets to make sure we can deliver everyday great value on what matters most. For these products, when the price is set, we aim to match or beat the regular price of equivalent products in at least one other major supermarket. 

To make sure we deliver everyday great value on products that are only sold at Ocado, we compare prices to similar products in our own range and to relevant alternatives sold at other retailers.

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