At Ocado Retail, we have an internal network of colleagues called Partners In Pride. This committee’s role is to raise money for LGBTQ+ charities and provide a support network amongst our colleagues and ensure that we, as a business, take proactive steps in educating both our internal workforce and our customer base on LGBTQ+ related issues.
With support from Ocado Retail’s leadership team, our Partners In Pride network requested that we launch a set of dedicated ‘Progress Vans’ within our delivery vehicle fleet. We believe that launching a collection of Progress vans based on the Progress flag’s design as a permanent fixture within our fleet is a great way to show our support and solidarity for the movement and all that it symbolises.
What do the vans represent?
- The Progress flag is an updated version of the widely recognised LGBT Rainbow flag. The Progress design brings an emphasis on inclusion, diversity and progression.
- The six-coloured Rainbow Flag, widely recognised as the symbol of lesbian, gay, bisexual and transgender (LGBT) communities.
- The flag adds five-coloured chevrons: black and brown stripes representing marginalised LGBT communities of colour, along with the colours pink, light blue and white, which are used on the Transgender Pride Flag.
- The chevrons also represent those living with HIV/AIDS, people who have passed from the virus and the overall stigma surrounding HIV/AIDS.
We would not look to generate any profit or commercial revenue from these vans. We want to have these as permanent assets within our fleet to display our community support proactively.